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Search Engine Marketing(SEM)

Rank above the organic result with conversion-focused Ad strategy

Dominate the market by staying on top of the Search Engine Result Page with Abhi digital Solution. Your trusted digital marketing agency.

What is Search Engine Marketing?

SEM stands for Search Engine Marketing. It is a form of internet marketing where paid strategy is used for ranking on Search Engine Result Page. It involves promotion of website on SERP’s (Search Engine Result Page) to increase visibility and achieve desired result faster then organic strategy mainly through paid advertisement. 

Different types of Ad strategy is used in SEM which include PPC(Pay Per Click) or Search Ad, Display Ad, Video Ad etc. Which help organization to stay ahead of the competition. 

Search Engine Marketing

How does SEM works for search campaign?

  • Conduct intensive keyword research and identify relevant and high performing keywords that are likely to drive targeted traffic.
  • Select geographical location for the Ad from where you want desired traffic.
  • Create a compelling text based ad which will be shown in the search result of Search Engine Result Page.
  • Bid on a price you are willing to pay for each click on the Ad. 

When a user searches for a particular keyword, Search Engine displayed all the Ad related to that particular keyword mainly at the top or bottom of the Search Engine Result Page. Advertiser pays only when user click on the Ad hence, it is called Pay Per Click.

Will PPC (SEM) help my organization to grow?

PPC can be highly beneficial for your organization. PPC is type of SEM advertising strategy which will help your organization to grow!

PPC can help any organization:

  • Increasing Visibility: – PPC ensure advertiser display their Ads with more visibility which help to increase awareness and ultimately increased conversion.
  • Targeted Advertiser: – PPC allows advertisers to target by selecting specific keywords, demographic, and other parameters which help them to target the relevant audience.
PPC Services by Abhi Digital Solution
Best PPC services by expert professional
  • Immediate Result: – Unlike organic strategy (SEO) which take time to yield result PPC start delivering result immediately. Once the PPC campaign is set up to run start appearing your Ad on the search engine result page.
  • Measurable and controllable ROI: – PPC campaigns provide detailed analytics and metrics to measure the performance and return on investment (ROI) of your advertising efforts.
  • Scalability: – PPC campaigns can be easily scaled up or down based on your organization’s needs. You have the flexibility to increase your ad spend when you want to reach a larger audience or scale it back during quieter periods. 

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